If you’ve been shopping for sunglasses lately, you might have noticed a surprising trend—cheap sunglasses are getting more expensive while luxury brands continue to charge sky-high prices. But what are you really paying for? And how does Epoch Eyewear stand out in this crowded market?
The Rise of Overpriced, Low-Quality Sunglasses
Big-box retailers and convenience stores have traditionally been home to budget sunglasses—often priced under $20. However, over the last few years, even these cheaply made pairs are creeping up in price. I was shocked to see cheaply made sunglasses retailing for $24.95 in a gas station last week! Many of these sunglasses are produced with low-cost materials, providing minimal protection against UV rays and lacking in durability. Yet, due to branding and inflation, their price tags are increasing without any real improvement in quality.
Designer Labels: More About Status Than Substance
On the other end of the spectrum, designer sunglasses can easily cost hundreds of dollars. But what makes them so expensive? The answer often lies in branding rather than quality. Many high-end sunglasses come from the same manufacturers as mid-range brands but are marked up significantly because of their logo, celebrity endorsements, and premium store placement. While some do use higher-end materials, the price difference is often disproportionate to the actual cost of production.
Epoch Eyewear: High-Quality Sunglasses at a Fair Price
At Epoch Eyewear, we believe you shouldn’t have to choose between affordability and quality. Our sunglasses are designed for performance, durability, and style—all at a price that makes sense. I realize now I did this business all wrong! But here we are 10 years later, and we're still plugging along. Here’s what sets us apart:
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Premium Materials – We use high-quality lenses that provide superior materials, ensuring they are comfortable to wear.
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Built for Adventure – Our frames are crafted for durability, making them perfect for outdoor enthusiasts, athletes, and everyday wear.
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Lifetime Warranty Against Defects – We stand behind our products with a lifetime warranty against manufacturer defects, so you can invest in sunglasses you can trust.
- Wear & Tear Replacement Guaranty - For 365 days after your purchased, we'll give you 50% off a replacement pair of sunglasses. If you loose them, scratch them, break them -- get another pair at a discount! We love to hear the stories of what happened so make sure to come up with something good!
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No Unnecessary Markups – We focus on quality and function rather than inflated branding costs, ensuring you get the best value for your money.
The Smart Choice for Sunglasses
When choosing sunglasses, ask yourself: Are you paying for quality, or just for a name? At Epoch Eyewear, we believe in offering top-tier sunglasses at a price that is accessible to everyday people. Don’t fall for overpriced hype or low-quality imposters—choose a brand that delivers the best of both worlds.
Browse our collection today and see the difference for yourself!
